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Tourism is increasingly becoming recognized as one of the assets towards promoting diversified economic growth and contributing to poverty alleviation efforts, particularly for developing countries. In 2015 alone, the UNWTO also registered that 1,186 million international tourists generated $1,260 billion in the consumption of entertainment, food and drink, accommodation, shopping and other services. Combined with the travel and transport services utilized by nonresident passengers, tourism exports accounted 1.5 trillion in 2015, approximately $4 billion/day. Tourism also accounted for 1 in 11 jobs worldwide, and is recognized as a leading sector that promotes women and youth employment.

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